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Promotion and other evils

11 May
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Cage Life has had a facelift

Promotion is a funny thing, isn’t it? So time consuming. So draining. And yet, so very necessary for indie authors. I tallied up my total sales last night from the time I first put Cage Life out there on display as a kind of e-publishing experiment. With three books for sale, less than a year after my “experiment,” I have managed to place more than 29,000 books in the hands of readers. To be fair, the vast majority of those (easily 90%) were giveaways, with Growth having always been free and both Cage Life and Hey, Little Sister enjoying good free runs (either as part of Select or pre-select in the FREE boom days).

While that may look like a lot of books, my earnings have been less spectacular, hovering at just over $120. Part of that is because of the freebies, part is that I priced at $0.99 for a long time before I decided to trial a higher price, and part of it is that I’m far from selling the number I would like to be shifting each month. Had I released a novel by now, I might see more of an upswing in sales. It is difficult, I think, to sustain interest in short stories, poetry and children’s books, and the only solution is to ensure I take more time out for me to write. But … I have been countering that with consoling myself that if even one percent of those readers return when I next publish a book, that will be 290 readers I might not have attracted before. I’ve also changed Cage Life’s cover a little in an effort to boost sales, and have been busily sending off more review requests. As a result, I’ve received some wonderful reviews this week (which couldn’t have come at a better time, as health issues have made it a tiring, long and emotional week for me). The lovely mother and daughter team over at Parent’s Little Black Book of Books have reviewed both Cage Life and Hey, Little Sister for me and have given both five-stars, which was a fabulous surprise. You can see the review for my children’s book here, and if you write for kids, young adults or adults, I highly advise you to contact Loretta or Karen, who are both extremely quick and professional.

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It’s been a tough week, but 5-star reviews for Hey, Little Sister have helped put a smile on my face.

To counter my own little promotional dilemmas, I’ve also been hard at work compiling information for the free review sites ebook (which keeps getting pushed back but should now be a goer for June) and also the Indie Review Tracker Website, which is under production with a web guru at present. It should make it much easier for everyone to find reviewers, relevant forums and facebook pages, advertisement space, indie service providers and a whole lot more … yes, it just keeps getting bigger and better, and I just keep getting tireder and tireder. No matter, it will be well worth it when it comes out and I really hope others see it as a valuable tool that reduces their promotional time and “takes the puzzle out of promoting.” I’m currently looking for authors willing to guest post about their promotional experiences, so if you’re a strong blogger and you have great advice for authors, email me on karinwork@hotmail.com with “Indie Review Tracker Guest Blog” in the title.

The question is: would I have it any other way? The past ten months have been among my busiest ever (not least due to motherhood), and I’ve written more work for me and been more proactive at promoting my books than ever before. I’ve given a lot of thought this past month to what I aim to achieve with self-publishing. It started out as an experiment, and to be honest it still feels like one some days. Sometimes it feels incredible. Sometimes it feels like the goalposts are constantly shifting. Sometimes it feels like a crapshoot. A recent survey I wrote for indies discussing promotion, which you can go and complete here if you like, currently shows that of the more than 100 respondents 86% were either Extremely Satisfied or Moderately Satisfied that they self-published. (Note: All results of the survey will be published on the Indie Review Tracker site as soon as it goes live.) At present, I fall within the Moderately Satisfied crew. I know there is more I can to do to push my level up to Extremely Satisfied (more guest blogging, for instance, paid advertising, and more blogging in general, forging stronger connections, being involved in more indie community initiatives, and writing more books!) and that my promotional efforts will win out in the end, and if they don’t, I also know that books that ten months ago were available only on my computer hard-drive, now grace the libraries of 29,000 ebook readers … and surely that is worth something. 🙂

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